We proudly announce that Eximcrop has organized the first-ever large shipment of fresh apples from Tifiphoni Gardens of Georgia to Dubai.
“We believe that Georgian apples have a huge potential in this market. On the other hand, deliveries to these countries will help to diversify the markets for Georgian apples, more than 98% of which are traditionally exported to Russia. Besides political issues and instability due to the sanctions imposed because of the war in Ukraine, the Russian market is characterized by less solvency. Also, according to our data, the new orchards planted in Russia in the North Caucasus and the Krasnodar Territory (tens of thousands of hectares) will enter full fruiting in 2-3 years. The former demand for Georgian apples will no longer exist (the situation is similar with blueberries). And hope for the Russian market means that the Georgian supply chain will collapse in the future. Against this background, the UAE market is critical, as 100% of its products are imported, the market is solvent, and it is in the same region as Georgia”, commented Vakhtang Gogaladze, Eximcrop CEO.
Despite its lucrative location and access to the sea, it is still challenging to organize shipment from Georgia and provide the client with control over the entire supply chain, which Eximcrop does.
With Eximcrop technologies, warehouse rental and distribution in the Dubai market cost the client five times cheaper than the traditional way of selling products with warehouse rental throughout the year. This gives an advantage to suppliers of the region of Eastern Europe and the South Caucasus in exporting products in bulk, bypassing intermediaries.
Eximcrop organized the delivery under a joint memorandum signed by Eximcrop, Tiriphoni Fruits LLC, and the USAID Agricultural Program in December 2021 to promote the diversification of Georgian apple export markets.